Review: Pinkberry

So ends the week that was Novelty Ice Cream Week at Dumb Reviews. I forgot to make a reference to Wayne Arnold yesterday (no one picked up on that) but I am not about consistency here. In fact, this last entry isn't even about Ice Cream- it's about Frozen Yogurt- still a novelty nonetheless.

People love ice cream. People love getting older (they love accepting the inevitablityness of it anyway). People love thinking they are eating healthy. People love being cool. Most importantly- everyone who has ever existed's favorite food is Toppings.

Enter Pinkberry- non fat Frozen Yogurt with the hip font and store front. They charge a lot for yogurt, but oh my gosh is it cool to eat it. Literally, figuratively, intuitively, cunningly, dastardly, haphazardly, hobo-baloney. It's something cold and like ice cream, but with a more mature taste. Slap some faux-health concerns on it- and we have a monster at hand.

And then we have the toppings. Toppings as many as fit the cup. If we're smart, and we aren't, we stick to their fresh fruit. Which are chunks of fruit. Which are packaged fresh. And they have Kiwi so it sounds like they have a lot of different kinds, but not really. They do have quite a number of toppings, but putting anything on anything is a topping, and Pinkberry knows that and Pinkberry tries that.

Is this a positive review for Pinkberry? Probably. I like it. I think Pinkberry is way ahead of itself though. Meaning: they are making money off of paying their workers poorly and giving them too much to do. I would hate to work in a place like that. That meaning a place where the clientele are people who eat Pinkberry. Pinkberry is still a minimum wage, slave work job, but they cater to yuppies and people who like being called Manhattenites. That's ahead of yourself. Putting snobby people in front of your wet behind the ears employees. Dry their ears. Give them more meaningful work, by which I mean pay them more. They're serving yogurt in a line and helping picky eaters pick toppings for less than they should an hour.

So is this a negative review for Pinkberry? Probably. They do play 'indie' music and sell wacky things on their shelves. But image is perception, and everything is worse than it appears. Most of the time. This blog is a novel idea, but have you read this shit? Worse than it appears. Self reference!